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June 22, 2016

How to Market Your Brand Through Live Events

Live events enable brands to create a 'brain-washing chamber' where they have complete control over the environment and messaging.

June 22, 2016

5 Ways to Draw More Women Into the Financial Services Industry

The earlier we encourage young women, the more opportunity there is to attract future talent.

June 22, 2016

Target vs. Facebook: 2 Paths to Handling Politically Charged Situations

Politics can muddy the water in the business world. If you find yourself in the middle of a debate, find a neutral position, know the consequences of your actions and keep open lines of communication.

June 22, 2016

Marketing In the Era of Consumer-led Change

The speed and sweep of social movements in the age of social media offer many lessons for marketers.

June 22, 2016

6 New Social Media Marketing Tools the Experts Use. You Should, Too.

Clean out those old tools. These newbies will better help you engage with your audience in better, more creative ways.

June 22, 2016

6 Steps to Building a Strong Company Culture

Culture is the everyday reality of organizational life. What are you doing to develop yours?

June 22, 2016

Franchise of the Day: To Stand Out From Its Competitors, This Sandwich Shop Has an Extra Tasty Nightly Ritual

Capriotti's Sandwich Shop knows how to get people into their shops.

June 22, 2016

3 Ways Restaurant CRM Is Going to Change Your Next Night Out

Don't be weirded out if everyone at that new eatery you're visiting knows your name. It's technology, baby.

June 22, 2016

How the Best Entrepreneurs Manage Risk

The trick is to look for or create opportunities with a comfortable balance between risk and reward.

June 22, 2016

Vertical Is on the Horizon of the On-Demand Economy

The visible on-demand boom signals a shift from horizontal business models to vertical marketplaces. Here's what lies ahead in the 'age of vertical.'