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Entrepreneurship October 17, 2016

How Do You Measure the Impact of an Experience?

Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess.

Entrepreneurship October 17, 2016

Is Crowdfunding Right for You? Answer These 7 Questions to Find Out.

Less than a third of crowdfunding campaigns reach their financial goals. Will yours be one of them?

Entrepreneurship October 17, 2016

5 Apps Disrupting the Social-Networking Scene

These emerging options can help users make meaningful connections offline, express themselves through visual media or simply host real-time chats with groups of friends when you can't get together in person.

Entrepreneurship October 17, 2016

11 Common Mistakes You Must Avoid When Building Your Online Brand

Your digital footprint could be the difference between success and failure.

Entrepreneurship October 17, 2016

Doing Good While Doing Well: 3 Ways to Bring Purpose to Your Business

Donating money helps, but, nothing compares to hands-on, thoughtful philanthropy.

Entrepreneurship October 17, 2016

This is Where You Need to Draw the Line on Casual Workplace Habits

Cursing? Casual dress? Location flexibility? What constitutes going 'too far' where you work?

Entrepreneurship October 17, 2016

Just Build Your Business and Ignore Those Online Ads Promising Instant Success

Why would you pay somebody for advice on how to grow your business before you've experimented with all the advice available for free?

Entrepreneurship October 17, 2016

In Case You Missed It: Live at DJI Headquarters

Behind the Brand's Bryan Elliott visited DJI HQ and tested some next-gen tools for YouTubers, filmmakers and creators.

Entrepreneurship October 17, 2016

Can a Small-Business Owner Ever Win the Battle Against Credit Card Companies?

Introducing our new column, where we investigate on your behalf.

Entrepreneurship October 17, 2016

7 Tips to Increase Employee Happiness and Productivity

These are a few moves management can make to keep your employees smiling and working hard.

Entrepreneurship October 17, 2016

Facing Major Money Trouble, These Entrepreneurs Relied Perseverance and a Bit of Luck

Co-founders of shoe company Jack Erwin, Ariel Nelson and Lane Gerson, didn't come from the fashion world, but they are now running a widely known men's shoe company.