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July 28, 2016

3 Essentials for Creating an Effective PR Campaign

The goal of media outreach is to reach a wider audience, not to collect logos to post on your webpage.

July 28, 2016

A 3-Step Technique for Deciding Which Advice to Follow

Everyone has an opinion on how you should run your business. You have to decipher which advice to follow and what to ignore.

July 28, 2016

Are You Looking to Make a Sale or Create a Customer?

Put sales on the backburner, and focus on increasing your customer lifetime value.

July 28, 2016

4 Ways to Crack the Code for SaaS Sales

An effective sales model is what drives revenue for a sustainable business.

July 28, 2016

The Only 2 Things You Need for a Company Customers Won't Leave

Look for opportunities to provide a standout experience in everything so your customers will not want to look elsewhere.

July 28, 2016

Why Traditional Schooling Can't Prepare Students for the Modern Workplace

Today's economy values creativity, collaboration and self-direction -- everything that lands kids in the principal's office.

July 28, 2016

3 Predictions to Capitalize on the Microsoft-LinkedIn Marriage

Microsoft buying LinkedIn will give strategic-minded first-movers a huge advantage.

July 28, 2016

An Introvert's Guide to Communicating With Results

The conventional wisdom that you need to be an extrovert to succeed is contradicted by recent research.

July 28, 2016

5 Things You Need to Do to Hire and Retain Top Performers

Happy hours, birthday parties and baby showers are simple ideas that build a strong company culture.

July 28, 2016

5 Tips for Breaking Into the 'Budding' Marijuana Industry

As weed becomes legal in more and more states, now is the time for entrepreneurs, even green ones, to break into the biz. We spoke with Nick Kovacevich, the CEO of Kush Bottles, to get the 420. (Er, we mean the 411.)