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Piggly Wiggly collectible T-shirts turn grocery chain into fan destination

Piggly Wiggly customers are turning branded apparel into prized keepsakes, traveling to locations across the Midwest and South in search of distinctive T-shirts.

Piggly Wiggly customers are turning branded apparel into prized keepsakes, traveling to locations across the Midwest and South in search of distinctive T-shirts. (This video contains AI-assisted content.)