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TikTok-fueled Dot Cake craze draws crowds from around the world to NYC

Butterfield Market’s Joelle Obstaz of New York City details the explosive popularity of Dot Cakes and how the century-old market is adapting to overwhelming demand fueled by TikTok and Instagram attention.

Butterfield Market owner Joelle Obstaz of New York City discusses how a viral social media craze turned Dot Cakes into a sought-after dessert, drawing long lines, frequent sellouts and customers traveling from across the globe.